Japan’s first Sustainable Fashion Expo was held from October 18 to 20
at Tokyo Big Sight (Ariake, Koto City, Tokyo), showcasing fashion
brands from around the world that prioritize concepts such as
“eco-friendly” “recycling”, “ethical”, “fairtrade” and “low-carbon
economy”. Okayama University took part in the exhibition as part of its
ongoing partnership with un.deux Co., Ltd., (hereafter un.deux).
Earlier this year, on April 22, Okayama University signed a comprehensive agreement with un.deux
with the aim of contributing to the achievement of the SDGs through
joint research and human resource development focused on ethical
fashion. Okayama-based brand un.deux has become a pioneer in ethical
fashion, teaming up with Shimamura Co., Ltd., in 2019 to create the
first denim product in Japan to acquire "OEKO-TEX® STANDARD 100”, an
internationally recognized garment certification that verifies a garment
is harmless to human health.
Since signing the comprehensive agreement, Okayama University’s newly
restructured Innovation Management Core (IMaC), previously known as Open
Innovation Organization, has set up various opportunities for
cooperation and collaboration. Through these concrete efforts, we have
been accumulating science-based evidence on ethical fashion and
supporting student-led inquiries on ethical fashion.
At the Sustainable Fashion Expo, we had the chance to spread awareness
of our partnership with un.deux. Additionally, the expo served as the
perfect venue for exchange between Okayama University Vice Executive
Director and University Research Administrator (URA) SATOH Norito, who
is stationed at the University's Tokyo Office, and un.deux
representatives, including Director NAKAMURA Keita, Director HASE
Keiichi, and NOUMI Yusaku from un.deux’s planning department.
Participating in the expo allowed for exciting networking opportunities
and provided us with an injection of new ideas that will build on our
current activities to contribute to the achievement of the SDGs through
ethical fashion. We are more determined than ever to bring together
industry-academia-government stakeholders who share our vision and who
will help us promote sustainable initiatives that inspire society to
re-examine its norms and behaviors. Policy details of our latest
projects will be decided at the end of this year, and we sincerely look
forward to forming new connections with interested parties.
＜Related article＞
Okayama
University Signs Cooperation Agreement with un.deux Co., Ltd., Pledging
to Contribute to the Achievement of the SDGs through Ethical Fashion
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